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Customer Journey Marketer Blog

The Art and Science of Aligning Digital Marketing with the Modern Customer Journey

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Customer Journey

State of Customer Journey Management and CX Measurement Report

Gary DeAsi / June 10, 2019

Report: The State of Customer Journey Management and CX Measurement

Get an overview of key findings, insights and trends on how leading teams are measuring and optimizing customer journeys and customer experience from Pointillist's survey of over 700 CX, marketing and …

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Gary DeAsi / September 20, 2016

7 Huge Common Misconceptions About Customer Journey Mapping

In this insightful interview, expert Steve Offsey debunks seven of the most common customer journey mapping misconceptions, myths and mistakes that cause marketers to fail. Digital marketing is a …

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Gary DeAsi / July 13, 2016

Introducing, Customer Journey Marketer Blog!

Is this thing on? Welcome to the first post of Customer Journey Marketer! I'd like to take the opportunity to share a little background on what this blog is about, why I created it, who it's for, the …

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ABOUT Customer Journey Marketer

Customer Journey Marketer is a blog about leveraging the art and science of digital marketing and knowledge of the customer journey, transforming anonymous web visitors into loyal brand advocates.

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