WRMR Revenue Marketer Radio
Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing’s influence and legitimacy. Create your own Revenue Marketing Journey™.
Marketing Fuels Double Digit Growth Through Omni-Channel Programs: Interview with Gary DeAsi, SmartBear
Join us as Gary DeAsi, Senior Manager, Digital Marketing and Brand at SmartBear Software shares how connecting inbound to automated nurture ensures no good lead is left behind, optimal funnel conversions, higher than average contribution to pipeline and closed business. Listen to Gary as he provides insights on how to build the process and the team that helps drive double digit year over year growth.
Alternatively, you can hire Email marketing companies or professionals to expand your company’s reach, and get in touch with potential customers on their email IDs, which might give them a sense of personal touch. You can also hire freelance ghostwriters to write content in the form of online magazines or manuals for clients, explaining your product or services to them. You can always track previous customer clicks and send them emails about products that may interest them. For example, when you shop on Flipkart, you will always see messages or emails in your inbox inviting you to visit a few new pages or look for some other products based on previous orders you purchased or even those that you simply checked. This type of marketing strategy prevents customers from forgetting that something was left in their cart or that another recommendation from the same website was made. While email marketing is a major component in any type of digital marketing, Email verification is also an important component of Email marketing. Since most CRMs charge based on the number of emails sent, without taking into account the fact that nearly half of the emails sent are undelivered because the email IDs are either invalid or simply not active at all. Email verification platforms/tools come handy in such cases. If you ever plan to do email marketing, you may consider checking out websites like mailfloss.com or others that might interest you to verify email IDs and correct any typos.
In the current environment, many outbound marketing strategies could be highly effective. For example, nowadays, most social media influencers are experimenting with podcast marketing and animation marketing. Contrary to video marketing or advertisement, in which real actors, time, and capital are required, here you need only an expert designer with experience (read more here). When it comes to podcast marketing, this low-budget marketing strategy does not require editing, but merely sharing your thoughts, opinions, and experiences, while promoting products. If you are into such marketing strategies, you may read blogs that might give you an idea of how can you promote a podcast. You may also follow a checklist of your own or refer to the ones given in the articles just to make sure you have done everything possible to promote it.
Listen to the Interview
