• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Customer Journey Marketer Blog

The Art and Science of Aligning Digital Marketing with the Modern Customer Journey

  • Categories
    • Digital Marketing
    • Customer Journey Mapping
    • Content Marketing
    • Analytics and Data
    • B2B Marketing Organization
  • About
  • Gary DeAsi
  • Presentations and Speaking
  • Contact
You are here: Home / Analytics and Data / How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix & Google)

Gary DeAsi / February 27, 2018

How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix & Google)

Learn how the most successful modern companies leverage customer behavior data and analytics to drive customer acquisition, retention & growth, and why you should too.

According to research cited by McKinsey, organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin.

Want proof?

Look no further than Amazon, Netflix, and Google-all of whom have built their entire respective empires around a nucleus of customer behavior data and analytics. Customers are of course the most important aspect of any business and without them, even the best thought-out businesses won’t succeed.

In a digital world where customer-centricity, personalization, and customer experience separate the winners from the losers, it’s no coincidence that these companies thrive. Before long, it will grow increasingly difficult to compete in any industry for those who are too slow to follow in their customer-centric, behavioral data-driven footsteps, for instance, a marketing professional could benefit highly from creating and using a personal marketing consultant marketing funnel for their business, enabling the marketing professional to monitor where his prospective customers have the ability to come from, as well as what actions convince prospective customers to turn into a retained customer base.

And yet, it’s amazing how many organizations still only take advantage of a mere fraction of the behavioral data at their fingertips.

In this post, I’ll bring you up to speed on why customer behavior data is so important today, how it can be used to drive results, and why every company needs to adopt this approach.

[Read the Full Article on the Pointillist Blog]

  • Author
  • Recent Posts
Gary DeAsi
Follow me
Gary DeAsi
Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology, content and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. As Director of Demand Generation at Pointillist, Gary is responsible for building and fueling a modern, revenue-centric marketing engine to accelerate growth for Pointillist’s game-changing Customer Journey Analytics and Orchestration software.Prior to Pointillist, Gary held several roles at SmartBear Software, from leading the demand generation team, managing the global corporate brand, to heading up marketing operations. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion.
Gary DeAsi
Follow me
Latest posts by Gary DeAsi (see all)
  • Report: The State of Customer Journey Management and CX Measurement - June 10, 2019
  • 10 Powerful Behavioral Segmentation Methods to Understand Your Customers - March 27, 2018
  • How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix & Google) - February 27, 2018

Filed Under: Analytics and Data Tagged With: customer behavior, marketing analytics, segmentation

You might also be interested in:

  • Report: The State of Customer Journey Management and CX Measurement
  • 10 Powerful Behavioral Segmentation Methods to Understand Your Customers
  • How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix & Google)
  • How to Use Growth Hacking to Skyrocket Your Marketing Results
  • 65 Questions for Understanding the B2B Customer Journey

Subscribe to Customer Journey Marketer

Enter your email address and receive notifications of new posts by email.

Reader Interactions

Comments

  1. Vishnu Ads says

    December 13, 2019 at 8:01 am

    Thank you for the post related to the use of customer behavior data to Drive Revenue. It was very informative to read.

  2. Vishnu Ads says

    December 13, 2019 at 8:02 am

    Thank you for the blog related to the use of customer behavior data to Drive Revenue. It was very informative.

  3. imp source says

    August 11, 2020 at 7:56 pm

    Hello mates, how is the whole thing, and what you would like to say on the topic of this paragraph,
    in my view its in fact amazing for me.

Primary Sidebar

Subscribe to Customer Journey Marketer

Follow and Connect

  • Facebook
  • LinkedIn
  • Twitter

Recent Posts

  • Report: The State of Customer Journey Management and CX Measurement
  • 10 Powerful Behavioral Segmentation Methods to Understand Your Customers
  • How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix & Google)
  • How to Use Growth Hacking to Skyrocket Your Marketing Results
  • 65 Questions for Understanding the B2B Customer Journey

Popular Content and Pages Today

  • Understanding the Stages of the New Digital Marketing Funnel
    Understanding the Stages of the New Digital Marketing Funnel
  • Mapping Content Strategy to the Modern Customer Journey
    Mapping Content Strategy to the Modern Customer Journey
  • 65 Questions for Understanding the B2B Customer Journey
    65 Questions for Understanding the B2B Customer Journey
  • How to Never Get Unwanted SPAM Emails Again [Incredibly Simple Hack]
    How to Never Get Unwanted SPAM Emails Again [Incredibly Simple Hack]

Categories

  • Analytics and Data (3)
  • B2B Marketing Organization (2)
  • Content Marketing (2)
  • Customer Journey Mapping (4)
  • Digital Marketing (3)
  • Ideas (1)

Search this site

Footer

Gary DeAsi

Read More…

ABOUT Customer Journey Marketer

Customer Journey Marketer is a blog about leveraging the art and science of digital marketing and knowledge of the customer journey, transforming anonymous web visitors into loyal brand advocates.

FOLLOW & CONNECT

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2025 · Digital Pro on Genesis Framework · WordPress · Log in