Boston Agile Marketing Group Meet-Up, June 2016
Taking a customer journey-centric marketing approach means engaging the right target customers with the right experiences, at the right time— adding more qualified leads to your sales funnel, and ensuring that more loyal customer advocates come out the bottom. Sure, this all sounds great in theory, but how do you actually go about designing and executing an effective strategy for your organization?
• Understanding your customer journey: Adopting a buying stages model, and key factors to consider based upon characteristics your business, target customers and market landscape
• Mapping content strategy and multi-channel marketing initiatives to engage your audience across customer journey stages
• Lessons learned from nearly 4 years of experience practicing agile marketing to support a high volume, high velocity, B2B model