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You are here: Home / Analytics and Data / Report: The State of Customer Journey Management and CX Measurement

Gary DeAsi / June 10, 2019

Report: The State of Customer Journey Management and CX Measurement

Get an overview of key findings, insights and trends on how leading teams are measuring and optimizing customer journeys and customer experience from Pointillist’s survey of over 700 CX, marketing and analytics professionals worldwide.

State of Customer Journey Management and CX Measurement Report

It’s no surprise that customer experience is now a make-or-break factor for business success. But how do leading organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business?

To find out, Pointillist surveyed over 700 CX, marketing, and analytics professionals worldwide to uncover key trends, insights and benchmarks on:

  • Top-of-mind challenges and priorities
  • Effective strategies, tactics and approaches
  • High priority metrics and KPIs
  • Key characteristics, capabilities and practices that separate top performing teams from the rest of the pack

In this post, I’ll highlight some of the key survey findings in our 2019 State of Customer Journey Management and CX Measurement Report.

[Read the Full Article on the Pointillist Blog]

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Gary DeAsi
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Gary DeAsi
Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology, content and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. As Director of Demand Generation at Pointillist, Gary is responsible for building and fueling a modern, revenue-centric marketing engine to accelerate growth for Pointillist’s game-changing Customer Journey Analytics and Orchestration software.Prior to Pointillist, Gary held several roles at SmartBear Software, from leading the demand generation team, managing the global corporate brand, to heading up marketing operations. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion.
Gary DeAsi
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Latest posts by Gary DeAsi (see all)
  • Report: The State of Customer Journey Management and CX Measurement - June 10, 2019
  • 10 Powerful Behavioral Segmentation Methods to Understand Your Customers - March 27, 2018
  • How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix & Google) - February 27, 2018

Filed Under: Analytics and Data Tagged With: Customer Experience, Customer Journey

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