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The Art and Science of Aligning Digital Marketing with the Modern Customer Journey

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How to Test and Optimize Your Lead Nurturing Strategy

Marketo Webinar

Produce More Sales-Ready Leads

Did you know that 79% of marketing leads never convert to sales? On the other hand, nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads – and that could make a significant impact on revenue!  In this on-demand webinar, Marketo and SmartBear discuss best practices for your lead nurture strategy.

Highlights include:

  • Why segmenting your database is important
  • A/B testing for lead nurturing
  • Creating a consistent message for multiple channels

View the SlideShare

Watch the Recording

Related Presentations:
  • Predictive Lead Scoring: How to Turn Data in Revenue
  • The Art and Science of Revenue-Centric Digital Marketing
  • Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Database Segmentation, and Dynamic Targeting

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ABOUT Customer Journey Marketer

Customer Journey Marketer is a blog about leveraging the art and science of digital marketing and knowledge of the customer journey, transforming anonymous web visitors into loyal brand advocates.

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