Marketo Marketing Nation Summit
With the digital age upon us, for marketers, the key to driving revenue is all about engaging customers by delivering exceptional omni-channel user experiences throughout the entire buyer’s journey. As part of this journey, you may wish to explore SEO options with an agency such as Just SEO. Naturally, a digital focus will be extremely important. One of the first things that any potential customers will see is your website. They will analyze and look at every little aspect of it to see whether your product or service hits the mark. Implementing a digital strategy plan, from somewhere like Brain Box Labs, (https://brainboxlabs.com/services/digital-strategy), that places emphasis on the website maintenance portion of your company, will take you one step closer to making the customer journey experience a positive one. As we are now living in a world full of technology, digital components are now becoming much more important. The most effective approach is often one that harnesses the combined power of exercising both sides of the marketing brain–creative and analytical, chaos and order, art and science–to engage your customers on both rational and emotional levels.
In this presentation from Marketo Marketing Nation Summit, three-time Marketo Champion, Gary DeAsi, shares insights on how the SmartBear marketing team has adopted an ‘art and science’ digital approach to drive conversion and revenue at every stage of the funnel, including initiatives that earned SmartBear back-to-back Marketo Revvie Awards for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. It is functions like this that companies strive to achieve – click to view listing to see more information from one company that works in this sector.
Topics include:
- Digital content creation strategies optimized for engagement
- Integrated multi-channel demand generation campaigns that resonate and move the needle
- Getting creative with data! Custom, unorthodox applications of data & Marketo objects
- Utilizing data to understand buyer personas, behaviors and dynamically dictate customer experiences
View the SlideShare
