Boston Agile Marketing Group Meet-Up
Description
Taking a customer journey-centric marketing approach means engaging the right target customers with the right experiences, at the right time- adding more qualified leads to your sales funnel, and ensuring that more loyal customer advocates come out the bottom. Having loyal customers means that they trust your business and service and this is good because according to blogs like https://www.laraedo.com/ having customer trust is absolutely key to having a flourishing business. If you have no trust in your customers then they are less likely to go and spread the news about your amazing products, meaning that you will lose a lot of custom. This is why you need to ensure your marketing strategy is as effective as it can be, and using the help of professionals like those at www.magnnetic.com will make sure the messages you send out to your customers will be successful. Sure, this all sounds great in theory, but without the right focus and potentially the help of expert services, how do you actually go about designing and executing an effective strategy for your organization? This is why the majority of businesses employ the services of marketing agencies, such as Image, Reputation and Network and the abundance of others that can potentially take your business to new heights with different marketing strategies.
Topics include:
• Understanding your customer journey: Adopting a buying stages model, and key factors to consider based upon characteristics your business, target customers and market landscape.
• Mapping content strategy and multi-channel marketing initiatives to engage your audience across customer journey stages. Using social media can expand your audience, helping to boost your reach. Use something like a Nitreo discount to grow your social media following organically if you’re starting from scratch. Growth services like Nitreo help to increase engagement on your profile, making it more attractive to your followers.
• Lessons learned from nearly 4 years of experience practicing agile marketing to support a high volume, high velocity, B2B model.
