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Customer Journey Marketer Blog

The Art and Science of Aligning Digital Marketing with the Modern Customer Journey

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    • Digital Marketing
    • Customer Journey Mapping
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    • Analytics and Data
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Gary DeAsi

Gary DeAsi HeadshotGary DeAsi is a global digital marketing and demand generation expert with a passion for technology, content and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. As Director of Demand Generation at Pointillist, Gary is responsible for building and fueling a modern, revenue-centric marketing engine to accelerate growth for Pointillist’s game-changing Customer Journey Analytics and Orchestration software.  Prior to Pointillist, Gary held several roles at SmartBear Software, from leading the demand generation team, managing the global corporate brand, to heading up marketing operations. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion.  See Gary’s latest posts

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Areas of Expertise

  • Marketing Leadership
  • Digital Marketing
  • Demand Generation
  • Content Marketing and Strategy
  • Inbound Marketing
  • Lead Nurturing
  • Marketing Automation
  • Email Marketing
  • Online Advertising
  • Social Media Marketing
  • Marketing Operations
  • Agile Marketing
  • Brand Management
  • Event Management
  • Advocate Marketing
  • Marketing Analytics

 

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Recent Posts

  • Report: The State of Customer Journey Management and CX Measurement
  • 10 Powerful Behavioral Segmentation Methods to Understand Your Customers
  • How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix & Google)
  • How to Use Growth Hacking to Skyrocket Your Marketing Results
  • 65 Questions for Understanding the B2B Customer Journey

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  • Understanding the Stages of the New Digital Marketing Funnel
    Understanding the Stages of the New Digital Marketing Funnel

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ABOUT Customer Journey Marketer

Customer Journey Marketer is a blog about leveraging the art and science of digital marketing and knowledge of the customer journey, transforming anonymous web visitors into loyal brand advocates.

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