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Customer Journey Marketer Blog

The Art and Science of Aligning Digital Marketing with the Modern Customer Journey

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Content Marketing

Helpful articles and resources for improving the effectiveness of content marketing, creating engaging digital content, and mapping your content to the customer journey to maximize business results.

Why your Content Marketing is Failing

Gary DeAsi / August 23, 2016

Why Your Content Marketing is Failing and How to Fix It [SlideShare]

70% of B2B content marketers aren't reaching their goals. Learn 45+ costly mistakes that cause content marketing to fail, and actionable tips on how to correct them. In my previous article, in …

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Smart Content Planning

Gary DeAsi / August 16, 2016

4 Smart Content Planning Tips to Ensure a Huge ROI

Only 41% of marketers get a positive ROI from content marketing. Learn 4 effective content planning tactics to maximize the return and impact of your content programs. Given the significant role …

[Read more...] about 4 Smart Content Planning Tips to Ensure a Huge ROI

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ABOUT Customer Journey Marketer

Customer Journey Marketer is a blog about leveraging the art and science of digital marketing and knowledge of the customer journey, transforming anonymous web visitors into loyal brand advocates.

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