Customer Journey Marketer Blog
The Art and Science of Aligning Digital Marketing with the Modern Customer Journey
Insights and tips on how to leverage the power of data and modern analytics methods and tools to understand your customers and their journeys, and how to translate that data into meaningful insights and impactful actions to supercharge your marketing performance results.
Get an overview of key findings, insights and trends on how leading teams are measuring and optimizing customer journeys and customer experience from Pointillist's survey of over 700 CX, marketing and …
[Read more...] about Report: The State of Customer Journey Management and CX Measurement
Get an in-depth overview of 10 different approaches to behavioral segmentation (including both B2B and B2C examples) that can be used to better understand your customers and maximize results at every …
[Read more...] about 10 Powerful Behavioral Segmentation Methods to Understand Your Customers
Learn how the most successful modern companies leverage customer behavior data and analytics to drive customer acquisition, retention & growth, and why you should too. According to research …
