Get an overview of key findings, insights and trends on how leading teams are measuring and optimizing customer journeys and customer experience from Pointillist’s survey of over 700 CX, marketing and analytics professionals worldwide.
It’s no surprise that customer experience is now a make-or-break factor for business success. But how do leading organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business?
To find out, Pointillist surveyed over 700 CX, marketing, and analytics professionals worldwide to uncover key trends, insights and benchmarks on:
- Top-of-mind challenges and priorities
- Effective strategies, tactics and approaches
- High priority metrics and KPIs
- Key characteristics, capabilities and practices that separate top performing teams from the rest of the pack
In this post, I’ll highlight some of the key survey findings in our 2019 State of Customer Journey Management and CX Measurement Report.