WRMR Revenue Marketer Radio
Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing’s influence and legitimacy. Create your own Revenue Marketing Journey™.
Marketing Fuels Double Digit Growth Through Omni-Channel Programs: Interview with Gary DeAsi, SmartBear
Join us as Gary DeAsi, Senior Manager, Digital Marketing and Brand at SmartBear Software shares how connecting inbound to automated nurture ensures no good lead is left behind, optimal funnel conversions, higher than average contribution to pipeline and closed business. Listen to Gary as he provides insights on how to build the process and the team that helps drive double digit year over year growth.
Listen to the Interview