Produce More Sales-Ready Leads
Did you know that 79% of marketing leads never convert to sales? On the other hand, nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads – and that could make a significant impact on revenue! In this on-demand webinar, Marketo and SmartBear discuss best practices for your lead nurture strategy.
- Why segmenting your database is important
- A/B testing for lead nurturing
- Creating a consistent message for multiple channels
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