“Predictive Analytics” is the buzzword du jour. With so many digital marketing tools, technologies, and channels at our disposal, and the ability to track prospect and customer behavior, we are awash with data to be analyzed in order to predict and drive our marketing efforts. The use of data science in digital marketing is essential when it comes to targeting the right audiences and actually converting marketing efforts into sales, but how do we cut through the clutter, sift through the hype, and bring the most critical data into focus? Furthermore, how do we put it to use, be it in the form of the Great Local SEO Tips or through other means?
Check out this month’s LaunchPoint series webinar to discover how predictive lead scoring will put all of your data to work for you. Learn how the marketing ninjas at SmartBear have used Marketo and Mintigo to build an automated system that targets the right leads with the right messages at the right time.
The need for understanding digital marketing is very important in this day and age, with everything practically being online, there is an importance on making sure that websites are being seen and traffic is kept high. Multiple resources could be found online to guide the business owner to understand and implement the ways to increase footfall on his website. While some relatively new small business owners tend to advertise and market their own products/blog/e-business using social media, many tend to take the help of digital marketing agencies to improve traffic on their site and draw in potential customers. Using SEO agencies that team with white label seo can be this added benefit for those who need it. Digital marketing not only helps bridge the gap between the e-store and the customers (looking for the particular product or service) but also, increases the online presence of the business by spreading the word about the same.
You will discover how to:
- Profile your ideal customer so that you can target high-fit leads
- Score your leads in real-time based on that profile
- Optimally engage the leads by routing them to the appropriate nurture track or sales reps before even gathering behavioral data
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